Analysis of two reader profiles

Analysis of two reader profiles

I have analysed two different magazine reader profiles. Each has very different target audiences, as both are very different styled music magazines.
They both have many differences in the information that is included within the reader profile, which I shall elaborate on further.

Firstly the target audience of the music magazine ‘Word’ is aged between 30- 55 and are within the ABC1 grouping. The ‘NME’ magazine is more targeted to an average of 24 and 65% of it readers are in the ABC1 group. The NME magazine is more of a male-targeted magazine as 69% of its readers are of a male gender. The Word reader spends over £90 on music, films and books whereas the NME reader spends £71 on DVD’s alone a year. A family man is the type of reader of Word whereas NME’s readers are younger and experimental and like going to live gigs and festivals. The word reader listens to radio channel 4 unlike NME’s reader who listens to such music as indie and rock. Lastly, other interests of the word reader are such things as reading books and watching movies. On the other hand, the NME reader’s interests would be to try out the latest technology such as games consoles or to learn about the latest fashion as 63% of readers believe that it is important to look good.

Advertisements that would be most likely to be used within word would be music stores such as HMV and Zavvi, new films coming out in the cinema and on DVD, Myspace, Facebook and other social networking websites and books. Advertisements that would be most likely to be used within NME would be Big events like festivals, Designer clothing such as Fred Perry and converse, new games and consoles, new technology such as cameras and phones, hair products such as shockwaves gel and alcohol.

To conclude there are a few similarities about the two magazines such as both magazines are directed mostly at the male gender. However there are quite a few differences. The word reader is older, family man, more sophisticated whereas the NME reader is younger, outgoing and up for trying out new things.