Reader profile

Rhymes ‘n’ Beats reader profile


Male………….………………..35%
Female ………………………. 65%
Age……………………………13-25
ABC1…………………………. 85%
Still studying…………………. 32%
Working full time…………….. 68%

OUTGOING – LIKES TO PARTY
LOYAL TO HER GENRE OF MUSIC

7 out of 10 readers have bought a
single/ album by the
feature on the front cover.

Likes to keep up to date

 82% say its important to keep up with the latest music
 92% listen to music every day
 79% think its important to have the latest technology
 65% Keep up with the latest fashion

Average spends per month:

CDs: £32
DVDs: £25
Concerts/
Live events: £23
Cinema tickets: £14
Downloads: £25.50
Clothing: £60

Circulation: 65,235
Readership: 290,000