Analysis of two reader profiles
I have analysed two different magazine reader profiles. Each has very different target audiences, as both are very different styled music magazines.
They both have many differences in the information that is included within the reader profile, which I shall elaborate on further.
Firstly the target audience of the music magazine ‘Word’ is aged between 30- 55 and are within the ABC1 grouping. The ‘NME’ magazine is more targeted to an average of 24 and 65% of it readers are in the ABC1 group. The NME magazine is more of a male-targeted magazine as 69% of its readers are of a male gender. The Word reader spends over £90 on music, films and books whereas the NME reader spends £71 on DVD’s alone a year. A family man is the type of reader of Word whereas NME’s readers are younger and experimental and like going to live gigs and festivals. The word reader listens to radio channel 4 unlike NME’s reader who listens to such music as indie and rock. Lastly, other interests of the word reader are such things as reading books and watching movies. On the other hand, the NME reader’s interests would be to try out the latest technology such as games consoles or to learn about the latest fashion as 63% of readers believe that it is important to look good.
Advertisements that would be most likely to be used within word would be music stores such as HMV and Zavvi, new films coming out in the cinema and on DVD, Myspace, Facebook and other social networking websites and books. Advertisements that would be most likely to be used within NME would be Big events like festivals, Designer clothing such as Fred Perry and converse, new games and consoles, new technology such as cameras and phones, hair products such as shockwaves gel and alcohol.
To conclude there are a few similarities about the two magazines such as both magazines are directed mostly at the male gender. However there are quite a few differences. The word reader is older, family man, more sophisticated whereas the NME reader is younger, outgoing and up for trying out new things.
Sunday, 9 November 2008
Sunday, 2 November 2008
Tuesday, 7 October 2008
Mission Statement
The BCHS Sixth Former shouldn’t be stereotyped they are amazing individuals. It combines academic and leisure in a way that makes it easy reading. It is full of capturing stories regarding student life and sensational tales of teachers that you didn’t think you’d know about. A glossy and stylish magazine that will lift your mood and help you to succeed later on in life. A fascinating magazine, that you really need to read.
Questionnaire
Questionnaire
1. Do you think that ‘student life’ is a good name for a school magazine?
Yes
No
2. Who/what would you like to appear on the front cover?
3. Would you like any of the following to be included in the magazine? Tick the boxes of your desired topic.
Drama activities
Musicsl events
Art activities
Sport reviews
4. What other topics would you like to be included which relate to school?
5. What colour scheme would you like the magazine to have?
6. Would you like a teacher interview to be included in the magazine?
Yes
No
7. If so, which teacher would you most like to know about?
8. What interests you most about school?
9. Would you like a section of information of the houses and their failures and successes?
Yes
No
10. Do you think it would be helpful if there was a section which gives you information about further education?
Yes
No
1. Do you think that ‘student life’ is a good name for a school magazine?
Yes
No
2. Who/what would you like to appear on the front cover?
3. Would you like any of the following to be included in the magazine? Tick the boxes of your desired topic.
Drama activities
Musicsl events
Art activities
Sport reviews
4. What other topics would you like to be included which relate to school?
5. What colour scheme would you like the magazine to have?
6. Would you like a teacher interview to be included in the magazine?
Yes
No
7. If so, which teacher would you most like to know about?
8. What interests you most about school?
9. Would you like a section of information of the houses and their failures and successes?
Yes
No
10. Do you think it would be helpful if there was a section which gives you information about further education?
Yes
No
Proposal form
Proposal form
Proposal 1 – Identify the brief:
I have chosen the design brief of sixth formers. The main and most obvious reason for this is because I am a sixth former myself and believed that it would be a good target audience to make a magazine for. This is because I can include my own views and opinions and I’m more likely to know and gather information easier about what sixth formers want.
The title that I have chosen to use is ‘Student Life’. It is relevant to the target audience and is quite a simple yet appealing name.
The lifestyle that the magazine will promote is a fun lifestyle however hard-working at the same time. It will portray that you can have a sensible sense of fun in sixth form and still achieve the right grades at the same time.
The general idea behind my magazine is to provide sixth formers with entertainment and knowledge. It will contain information that sixth formers need all in one place.
My front cover will contain a bold, bright, reasonable sized masthead so that it will attract and look appealing to the target audience. The main picture will be a mid shot picture of an attractive sixth former. It will have a series of significant cover lines down the side. Overall, I will be going for a sophisticated and stylish cover style.
Examples of magazine content that will be included are things like; Changes such as new teachers and vertical tutoring, Exam success of the GCSE results, House competitions and their wins and loses, future education and a variety of activities and quiz’s to make the magazine a little more interesting.
The language that I will be using on the front cover words and phrases. Also I will use phrases such as ‘exam success’ and ‘your future’ as they are quite positive phrases which will give a positive vibe to the magazine.
The school magazine that I will be producing is a good alternative to magazines that are currently on the market for sixth formers. This is because it will be both fun and educational for the reader. It will help them with decisions for the future and will keep them up to date with activities within school. Magazines that are on offer at the moment are mostly opposite to what I will be producing as they are mostly full of fashion and gossip so it will give my target audience a chance to learn about different things in their spare time.
Proposal 1 – Identify the brief:
I have chosen the design brief of sixth formers. The main and most obvious reason for this is because I am a sixth former myself and believed that it would be a good target audience to make a magazine for. This is because I can include my own views and opinions and I’m more likely to know and gather information easier about what sixth formers want.
The title that I have chosen to use is ‘Student Life’. It is relevant to the target audience and is quite a simple yet appealing name.
The lifestyle that the magazine will promote is a fun lifestyle however hard-working at the same time. It will portray that you can have a sensible sense of fun in sixth form and still achieve the right grades at the same time.
The general idea behind my magazine is to provide sixth formers with entertainment and knowledge. It will contain information that sixth formers need all in one place.
My front cover will contain a bold, bright, reasonable sized masthead so that it will attract and look appealing to the target audience. The main picture will be a mid shot picture of an attractive sixth former. It will have a series of significant cover lines down the side. Overall, I will be going for a sophisticated and stylish cover style.
Examples of magazine content that will be included are things like; Changes such as new teachers and vertical tutoring, Exam success of the GCSE results, House competitions and their wins and loses, future education and a variety of activities and quiz’s to make the magazine a little more interesting.
The language that I will be using on the front cover words and phrases. Also I will use phrases such as ‘exam success’ and ‘your future’ as they are quite positive phrases which will give a positive vibe to the magazine.
The school magazine that I will be producing is a good alternative to magazines that are currently on the market for sixth formers. This is because it will be both fun and educational for the reader. It will help them with decisions for the future and will keep them up to date with activities within school. Magazines that are on offer at the moment are mostly opposite to what I will be producing as they are mostly full of fashion and gossip so it will give my target audience a chance to learn about different things in their spare time.
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